# Build ## Link to WhatsApp Effective communication is key. Imagine handing out a business card that, when scanned, instantly initiates a conversation with you. This is exactly what these links enable. **Key features** * **Custom phone numbers**: Each link goes to a specific WhatsApp number * **Pre-written messages**: When someone clicks, they'll see a message already typed out * **Unique tracking**: Every link gets its own ID so you know which campaign brought in which customer

Each link will remain available in your repository where you can monitor its real-time performance. Simply click on any bar to expand it and dive deeper into the analytics. Your link engagement data reveals powerful insights that help you understand your audience and optimize your campaigns. You'll see how many conversations each link generates, whether you're attracting new customers or re-engaging existing ones, and which campaigns deliver the strongest results. These links are versatile and can be effectively integrated into various cases, such as QR Codes on flyers, email signatures, social media posts, website buttons, etc. ## **Message Templates** When creating templates, you have two button options: Simple standard or advanced templates.

* **Simple templates** streamline your brief communications by combining speed with personalization. They're designed for those moments when you need to reach out quickly without sacrificing a personal touch. With minimal setup required, you can send tailored messages efficiently.

* **Advanced templates** (complying with Meta standards) allows you to add components as you need: * **Header**: Image, video, or text that grabs attention * **Write your message**: The main content * **Footer**: Company name, disclaimers, whatever you need * **Action buttons** The preview panel shows you exactly what your customer will see, ensuring that it meets your expectations before sending it out.